I’ll be the first to admit that I was worried when I heard that The Morning Benders were taking on a new name and a whole new sound.  Having fallen in love with Big Echo, one of the first records that really resonated with my life, an intersection of time and place. Furthermore, I had never identified with the 90’s R&B that the band loved. Yet, I have to give credit to Chris Chu and the band as their first single “Keep It For Your Own” from their upcoming self-titled POP ETC features that  tender songwriting intact, with clever hooks and the catchy recording experimentation that made Big Echo such a fun album to listen to. It’s produced by Dangermouse and you can grab the track on iTunes

Preorder the album from Rough Trade.